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Exclusive jewelry and elegant watches

For you

Our diverse selection of exquisite diamond jewelry, stylish watches, and fascinating jewelry with colorful gemstones reflects the uniqueness of every woman.

Women's jewelry
EXKLUSIVER SCHMUCK & UHREN FÜR HERREN

Exclusive jewelry & watches for men

For him

We love high-quality jewelry and first-class watches, so you'll find the perfect timepiece for every occasion and every man.

Men's jewelry
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The world of the beautiful and the special

Welcome, bienvenue, welcome! Step into the world of the beautiful and the extraordinary. Come in. Get acquainted with objects of desire. Let yourself be seduced by fine jewelry , masterpieces of watchmaking , and exclusive accessories .

Celebrate the essence of luxury with us. We are one of Berlin's few traditional family-run jewelers. Consistency and reliability are our motto. Jewels are our passion.

May we personally introduce you to our treasures? You can find our precious items in our jewelry store in Berlin. at Roseneck .

Unsere Philosophie: Juwelier Lutz Reuer in Berlin

Jeweler Reuer

Our philosophy

Lutz Reuer is a passionate jeweler: we do everything in our power for our customers.

We maintain our values
Uhrmacherei - Juwelier Lutz Reuer in Berlin

Service for watches

Watchmaker's workshop

Watches are a special passion. Shop owner Lutz Reuer holds a master's title himself. Therefore, our jewelry store naturally includes a watchmaking workshop and a collection of the finest watch brands.

Our service for watches

Your trusted jeweler in Berlin

Lutz Reuer - Your jeweler in Berlin

A paradise for lovers of luxury and precision

Welcome to our exclusive Berlin-based online jewelry store, where you can experience the world of jewelry in all its glory. We pride ourselves on offering our customers in Berlin and beyond an unparalleled selection of precious jewelry and luxurious accessories that enchant the senses and capture hearts.

Our passion for jewelry: tradition and innovation

As a jeweler with roots in Berlin, we combine traditional craftsmanship with innovative designs. Our jewelry range is a homage to the history and cultural diversity of the capital. With us you will find, among other things, women's watches , men's watches , gold wedding rings, silver engagement rings , necklaces , signet rings , white gold chains , gold chains for women and gold bracelets . We are proud to offer Berlin jewelry art at the highest level. Whether you are looking for timeless engagement rings, sparkling diamonds, luxurious bracelets or unique pendants, in our online shop you will find an impressive collection that reflects the beauty of Berlin.

In our goldsmith workshop we also fulfill your individual wishes.

Expert advice on jewelry from renowned brands

  • Long-standing tradition of craftsmanship and excellence
  • Expert knowledge and tailor-made advice for discerning connoisseurs
  • A select selection of luxury brands and timeless designs
  • An unparalleled shopping experience that combines luxury and personal attention

We look forward to welcoming you to our store—whether in our online shop or at our jewelry store at Roseneck in Berlin. As a traditional jeweler, we'll help you discover the jewelry and watches that not only enhance your style but also create memories that will last forever! Do you have a special request? We look forward to hearing from you!

Exclusive jewelry & first-class service

Welcome to your jeweler in Berlin, where quality, style, and excellent advice are our top priority. Whether fine jewelry, premium watches, or custom-designed wedding rings – in our store you'll find a select selection of renowned brands. Be inspired by our elegant rings, fine gold jewelry, and exclusive designs.

Are you looking to buy or sell a special piece of jewelry? Our professional gold purchasing service offers you a fair valuation. Schedule an appointment today – we look forward to advising you personally!

Carat & Quality – What you should know when buying from a jeweler

When visiting a jeweler, the carat factor plays a central role—whether it's for gold or diamonds. We're happy to answer your questions.

  • What does carat mean?
  • What influence does it have on the quality of a piece of jewelry?
  • What impact does it have on the value?

While for gold the carat value indicates the degree of purity (e.g. 24 carats for pure gold), for diamonds it describes the weight of the stone.

Our experts will be happy to advise you and help you find the ideal piece of jewelry with the perfect balance of carat, design and value.

Our online shop fulfills your jewelry dreams

In our online shop, you can experience the passion for jewelry that permeates Berlin in all its glory. We are constantly striving to expand our selection of handmade jewelry and showcase the latest trends and designs. From modern masterpieces to classic treasures, we offer you the opportunity to discover pieces that emphasize your personality and make your beauty shine.

Buy wedding rings, engagement rings or engagement rings

Discover our exquisite selection of engagement rings, wedding bands, and wedding rings at your local jeweler in the vibrant metropolis of Berlin. From timelessly elegant to modern and individually designed – with us you'll find the perfect symbol of your love. Let our expert experts advise you and experience the unique magic of high-quality materials like diamonds and gold for your wedding rings.

Whether you're looking for the perfect engagement ring or considering purchasing gold, Juwelier Reuer in Berlin is at your side with first-class service and precision craftsmanship. Immerse yourself in the world of luxury and find your very own treasures for life's special moments.

An incomparable selection of luxury brands

Our collection includes the most exclusive and coveted top luxury brands from the world of jewelry and watches. From iconic pieces of jewelry to technologically advanced timepieces, you'll find a wide range of products to reflect your individual style and taste. We're proud to have partnered with renowned brands to give you the confidence that you're receiving only the finest products.

Our range is carefully curated to ensure we offer the latest trends and the most classic designs. We understand the importance of choice and variety and continually strive to expand our offerings, providing you with an inspiring selection—from engagement rings to anklets.

Expert knowledge for discerning connoisseurs

Our experience as jewelers and watchmakers spans several generations. Our team of experts possesses in-depth knowledge and an unparalleled understanding of the world of luxury watches and jewelry. We understand that purchasing a fine piece of jewelry or a high-quality timepiece is a significant investment, one that carries great importance. Therefore, we offer you expert advice tailored to your individual needs and desires.

Our experts are available to help you select the perfect piece of jewelry or watch, whether for a special occasion or as a timeless gift. We pride ourselves on providing our extensive expertise to ensure your decision not only meets but exceeds your expectations.

Your destination for timeless beauty

In our online shop, you'll find not only exquisite jewelry and watches, but also excellent customer service that goes beyond the purchase. Our passion for what we do is reflected in every aspect of our business, from product selection to delivery to your doorstep.

Our mission is to offer you an unparalleled shopping experience characterized by luxury, expertise, and personalized attention. We cordially invite you to explore our virtual boutique and discover the world of luxury with us.

Visit us in Berlin

You'll certainly find a few jewelers in the metropolis of Berlin, but our long tradition is unparalleled: Lutz Reuer is a master watchmaker, goldsmith, and diamond and gemstone appraiser, continuing a nearly 90-year-old family tradition in the fourth generation.

We are your jeweler in Berlin, offering comprehensive and personalized advice on exclusive jewelry from a variety of renowned brands. Whether timeless classics, modern designs, or unique custom pieces – we support you with expertise and passion in selecting the perfect piece of jewelry. Visit us in our jewelry store in Berlin and be inspired by our high-quality collection!

Discover all products

Our range combines elegance and refinement to satisfy the most discerning tastes. Immerse yourself in a selection of hand-picked products that combine the highest craftsmanship, timeless design, and luxurious materials.

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