Juwelier Reuer - Your guarantee for tradition and values

Customers appreciate this, too. His experience and international reputation have given him this uniqueness. Lutz Reuer can draw on an international network of contacts, including the diamond bourses in Tel Aviv and Antwerp, where he personally selects the finest raw materials. These are then used to create the individual creations desired by his exclusive clientele. Treasures Made by Reuer.

As a colored stone expert and diamond appraiser, Lutz Reuer also provides expert opinions. The company's comprehensive services include watch repairs, reworking and repairing jewelry, and purchasing gold. The company's own master workshop is located on-site.

Juwelier Reuer is a promise: for an exquisite brand portfolio and the highest quality materials, for in-depth knowledge and comprehensive service. And for the certainty that, as a customer, you have made the right choice.

Our philosophy

Lutz Reuer is passionate about upholding the values that define a classic jeweler. From repairing broken watches, reworking and mending jewelry, polishing silverware, to purchasing scrap gold. "We do everything in our power for our customers." And that includes, in addition to excellent, in-depth knowledge, a dazzling exclusive portfolio, and competent, empathetic advice, the highest standards of service. What's more: For Lutz Reuer, the term "service" is not an anachronism. It's a gift. A dedication. "My work with life's special things is worth it to me," says the traditional jeweler. "Because I love what I do. With all my heart."

Tradition is important to him. Maintaining the values of a family history spanning over 90 years. And the merging, the blending of what has been with what is to come. A symbiosis of ancient knowledge and an enthusiastic vision.

Your jeweler in Berlin

Team Juweleier Reuer Feine Uhren und Schmuck am Roseneck

“Everyone is worth as much as the things they care about are worth.”

(Marcus Aurelius, Roman emperor and philosopher)

Our store at Roseneck in Berlin-Grunewald

Lutz Reuer is a master watchmaker, goldsmith, and diamond and gemstone appraiser, and is continuing a nearly 90-year-old family tradition at a new location in the 4th generation.

Starting with the great-grandfather, all subsequent generations were master watchmakers and goldsmiths in Berlin.

The Reuer Jewelers store has been located at Roseneck in Berlin-Grunewald since 2007. Lutz Reuer started small but perfectly formed in the former Werner Düvel's goldsmith shop. After extensive renovations, he celebrated his grand opening in early March 2008.

He quickly established himself with his competence and expertise, his friendliness, and his exquisite product range. In 2016, Lutz Reuer succeeded in expanding the business, and after further extensive renovations and refurbishment, a second opening was celebrated in December 2016.

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The world of the beautiful and the special

Discover the dazzling world of luxury with our exclusive collection of women's jewelry. Immerse yourself in a unique selection of handcrafted masterpieces that embody elegance and sophistication.