Juwelier Reuer - Your guarantee for tradition and values
Customers appreciate this, too. His experience and international reputation have given him this uniqueness. Lutz Reuer can draw on an international network of contacts, including the diamond bourses in Tel Aviv and Antwerp, where he personally selects the finest raw materials. These are then used to create the individual creations desired by his exclusive clientele. Treasures Made by Reuer.
As a colored stone expert and diamond appraiser, Lutz Reuer also provides expert opinions. The company's comprehensive services include watch repairs, reworking and repairing jewelry, and purchasing gold. The company's own master workshop is located on-site.
Juwelier Reuer is a promise: for an exquisite brand portfolio and the highest quality materials, for in-depth knowledge and comprehensive service. And for the certainty that, as a customer, you have made the right choice.

Our philosophy
Lutz Reuer is passionate about upholding the values that define a classic jeweler. From repairing broken watches, reworking and mending jewelry, polishing silverware, to purchasing scrap gold. "We do everything in our power for our customers." And that includes, in addition to excellent, in-depth knowledge, a dazzling exclusive portfolio, and competent, empathetic advice, the highest standards of service. What's more: For Lutz Reuer, the term "service" is not an anachronism. It's a gift. A dedication. "My work with life's special things is worth it to me," says the traditional jeweler. "Because I love what I do. With all my heart."
Tradition is important to him. Maintaining the values of a family history spanning over 90 years. And the merging, the blending of what has been with what is to come. A symbiosis of ancient knowledge and an enthusiastic vision.

“Everyone is worth as much as the things they care about are worth.”
(Marcus Aurelius, Roman emperor and philosopher)

Our store at Roseneck in Berlin-Grunewald
Lutz Reuer is a master watchmaker, goldsmith, and diamond and gemstone appraiser, and is continuing a nearly 90-year-old family tradition at a new location in the 4th generation.
Starting with the great-grandfather, all subsequent generations were master watchmakers and goldsmiths in Berlin.
The Reuer Jewelers store has been located at Roseneck in Berlin-Grunewald since 2007. Lutz Reuer started small but perfectly formed in the former Werner Düvel's goldsmith shop. After extensive renovations, he celebrated his grand opening in early March 2008.
He quickly established himself with his competence and expertise, his friendliness, and his exquisite product range. In 2016, Lutz Reuer succeeded in expanding the business, and after further extensive renovations and refurbishment, a second opening was celebrated in December 2016.
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Ein Fest der feinen Juwelierkunst und des erles...
Exklusives Lifestyle-Event von Juwelier Reuer Vor einigen Tagen fand im einzigartigen Penthouse des SALON SCHMITZ ein exklusives Erlebnis für Liebhaber*innen edler Schmuckstücke, eleganter Mode und exquisiter Uhren statt. Juwelier Reuer,...
Ein Fest der feinen Juwelierkunst und des erles...
Exklusives Lifestyle-Event von Juwelier Reuer Vor einigen Tagen fand im einzigartigen Penthouse des SALON SCHMITZ ein exklusives Erlebnis für Liebhaber*innen edler Schmuckstücke, eleganter Mode und exquisiter Uhren statt. Juwelier Reuer,...
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Your jeweler in Berlin for high-quality jewelry...
Family-run jeweler in the fourth generation People meet at Roseneck on Hohenzollerndamm in Berlin – whether at the city's famous coffee house Wiener Konditorei or the wine bar Habel. The...
Your jeweler in Berlin for high-quality jewelry...
Family-run jeweler in the fourth generation People meet at Roseneck on Hohenzollerndamm in Berlin – whether at the city's famous coffee house Wiener Konditorei or the wine bar Habel. The...
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The INHORGENTA in Munich
INHORGENTA is one of the most important trade fairs for jewelry, watches, and gemstones in Europe and plays a central role in the industry. Its significance can be viewed from...
The INHORGENTA in Munich
INHORGENTA is one of the most important trade fairs for jewelry, watches, and gemstones in Europe and plays a central role in the industry. Its significance can be viewed from...
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Silver cleaning of jewelry
Tips and tricks for perfect care A radiant piece of silver jewelry is more than just an accessory; it's an expression of elegance and style. To preserve the timeless beauty...
Silver cleaning of jewelry
Tips and tricks for perfect care A radiant piece of silver jewelry is more than just an accessory; it's an expression of elegance and style. To preserve the timeless beauty...
The world of the beautiful and the special
Discover the dazzling world of luxury with our exclusive collection of women's jewelry. Immerse yourself in a unique selection of handcrafted masterpieces that embody elegance and sophistication.
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Bollicine ring, tricolor goldRegular price 400 €Regular priceUnit price / perSold out
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Amori ring, red gold • diamond • sapphireRegular price 9.990 €Regular priceUnit price / perSold out
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H2O ear hooks, rose gold • diamondRegular price 1.295 €Regular priceUnit price / perSold out
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SIGNATURE Lace Ring, rose gold • diamondRegular price 9.900 €Regular priceUnit price / perSold out
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Y-chain Bazaar, silver • enamelRegular price 360 €Regular priceUnit price / perSold out
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Nudo earrings, rose gold • amethyst • diamondRegular price 6.100 €Regular priceUnit price / perSold out
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Memoir ring in full prong setting, white gold • diamondRegular price 3.195 €Regular priceUnit price / perSold out
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MIKADO Necklace Delicate Candy with Diamond, Yellow Gold • Diamond • Peridot • Topaz • TourmalineRegular price 11.000 €Regular priceUnit price / perSold out
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Amori earring, bicolor gold • diamond • sapphireRegular price 6.440 €Regular priceUnit price / perSold out
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CURRICULUM VITAE Ring 3 small, white gold • diamondRegular price 9.900 €Regular priceUnit price / perSold out
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La Piazza ring, rose gold • diamondRegular price 6.860 €Regular priceUnit price / perSold out
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Brevetto Multi-Size Ring, White Gold • Diamond • SapphireRegular price 5.800 €Regular priceUnit price / perSold out
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Flex necklace, bicolor gold • diamondRegular price 1.015 €Regular priceUnit price / perSold out
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Meister ladies automatic, bicolor gold • diamondRegular price 1.490 €Regular priceUnit price / perSold out
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Slimline Heart Beat Automatic, tricolor goldRegular price 1.995 €Regular priceUnit price / perSold out
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Slimline Heart Beat Automatic, bicolor goldRegular price 2.395 €Regular priceUnit price / perSold out
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FORM Women, Bicolor GoldRegular price 490 €Regular priceUnit price / perSold out
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FORM ladies, stainless steelRegular price 540 €Regular priceUnit price / perSold out
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FORM ladies, stainless steelRegular price 540 €Regular priceUnit price / perSold out
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max bill ladies, stainless steelRegular price 795 €Regular priceUnit price / perSold out
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max bill ladies, stainless steelRegular price 795 €Regular priceUnit price / perSold out
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max bill ladies, stainless steelRegular price 795 €Regular priceUnit price / perSold out
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Meister ladies automatic, bicolor gold • diamondRegular price 1.490 €Regular priceUnit price / perSold out
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Aikon Automatic, bicolor gold • diamond • mother of pearlRegular price 2.250 €Regular priceUnit price / perSold out
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