Your jeweler in Berlin for high-quality jewelry & watches
Family-run jeweler in the fourth generation
People meet at Roseneck on Hohenzollerndamm in Berlin – whether at the city's famous coffee house Wiener Konditorei or the wine bar Habel. The renowned jeweler Lutz Reuer is also an institution. In 2017, he expanded his shop to offer his customers more space for personalized consultations.
We are a classic, fourth-generation family business. Because we do everything ourselves, we can truly cater to our customers' needs and fulfill their wishes, even at all price points. The individuality and the family atmosphere – that's exactly what sets Juwelier Lutz Reuer apart from other jewelry chains.
The best jewelry brands under one roof
Custom-made jewelry. This exclusive shop features the highlights of international jewelry and watch brands. Timeless and individual values. Especially today, diamonds and colored stones are often considered a safe investment .
We carry many Italian jewelry brands—from Pomellato , Tamara Comolli , Serafino Consoli , the French brand Messika , and the Dutch brand Bron —and many, many others as well. I think we have the largest selection of jewelry brands in Berlin.
Custom-made jewelry – from the idea to the unique piece
In-house designs and even expert reworkings—for example, transforming old heirlooms into modern pieces of jewelry—can be realized in the studio. Unique pieces tailored to customer specifications are a specialty of Lutz Reuer and his six-person team. First, sketches are created. Then, to visualize the special piece more vividly, a 3D model is created on the computer.
Watch variety – from Swiss classics to our own brand
Only those who understand the character of precious watches and know how to handle them are allowed to offer them. Lutz Reuer is one of them. The recipient of two entrepreneurial awards, this passionate fourth-generation watchmaker and diamond appraiser enjoys an excellent reputation – both in the industry and among his customers.
We carry many Swiss watch manufacturers: Ulysse Nardin, Maurice Lacroix , Frédérique Constant , and German manufacturers Moritz Grossmann and Junghans . And what's particularly dear to me: Triton, a diver's watch developed with Jacques Cousteau in 1963, has since been reissued. Our own watch brand consists of two models: a pilot's watch, which we manufacture in-house, and a diver's watch.
Professional watch service with the latest technology
Using the latest technology, the fine movements of the watches are maintained, adjusted if necessary, a strap is replaced or simply the battery is changed.
Pearls – noble, versatile, timeless
Pearls, too, remain a timeless trend—whether freshwater pearls, Akoya pearls, or dark Tahitian pearls. They vary in shape, color, luster, and size and are the ideal everyday accessory—and can be easily combined with other jewelry.
Diamonds with expertise directly from the stock exchange
Diamonds are a girl's best friend – as the saying goes. Diamond appraiser Lutz Reuer places great value on this precious gem.
We purchase our brilliants and diamonds directly from the Tel Aviv and Antwerp stock exchanges. This always gives us a price advantage, which we pass on to our customers. It's really important that the cut is perfect—not just the color and clarity, but that the angles of the cut are such that the light entering the stone at the top also exits out at the top.
Engagement rings & personalized pieces
Of course, the perfect rings for the most beautiful day of your life are a must. Niessing offers a wide selection, and individual requests are also happily accommodated in their own jewelry studio.
Juwelier Berlin Jewelry – with confidence and style
Brilliant treasures and creations from many designers, paired with tradition, characterize jeweler Lutz Reuer am Roseneck – because jewelry is a matter of trust.
